Motivating employees to publish
Speaking up on LinkedIn isn't something you can just wing. The fear of judgment blocks everything. Without a framework and support, good intentions stop at the first post.
The problem
Not for lack of will. For lack of infrastructure.
Speaking up on LinkedIn isn't something you can just wing. The fear of judgment blocks everything. Without a framework and support, good intentions stop at the first post.
Without structure or reminders, publishing remains sporadic and dependent on current motivation rather than forming a real habit.
Without centralisation, you're flying blind. Which posts are performing? Which posts are outperforming? These questions remain unanswered when everything is scattered across Slack, emails, and spreadsheets.
A single tool isn't always enough to launch and sustain a programme. That's why we offer community management led by our expert LinkedIn consultants.
Your consultant will structure the programme with you: defining themes, identifying ambassadors, setting up the tool, and a first kick-off with the teams.
Training sessions on LinkedIn codes, authentic public speaking, and the use of AI for content production. Your teams gain autonomy and confidence.
Weekly digest of post ideas, monthly steering committee meeting, daily Slack support. The consultant maintains momentum and engagement over time.
Programme lifespan
Motivation dropped after 2 weeks
Anchored routine, month after month
Management guidance
No visibility on who is publishing
Real-time dashboard
Regular content ideas
None
Daily post suggestions
Content customisation
Generic content, same tone for all
AI tailored to each employee's voice
Visibility in LLMs
No LLM strategy
LinkedIn is becoming a source cited by LLMs
Sans Eskimoz Community
Motivation dropped after 2 weeks
No visibility on who is publishing
None
Generic content, same tone for all
No LLM strategy
With Eskimoz Community
Anchored routine, month after month
Real-time dashboard
Daily post suggestions
AI tailored to each employee's voice
LinkedIn is becoming a source cited by LLMs
A scheduling tool helps you to publish. Eskimoz Community helps your collaborators want to publish — and do it regularly. That's the difference between a solo tool and a team programme: gamified leaderboards, AI suggestions by profile, manager dashboard, dedicated consultant. Scheduling, any tool can do that. Making an advocacy programme last over time, that's our job.
AI draws on an initial profile (job title, sector, desired tone) and then refines its suggestions based on the collaborator's posts and adjustments. The result: content that reflects their personality and expertise, not generic, interchangeable discourse.
Yes, a connection is required to enable direct posting and performance tracking. Each collaborator retains full control of their account: no posts are made without validation, and no personal data is shared with the company.
You track in real-time who is publishing, at what pace, and with what results: impressions, engagement, and individual progress. This allows you to identify your best ambassadors and re-engage those who are falling behind.
The setup takes about 5 minutes per colleague: connecting the account, a few questions to calibrate the AI on their tone and topics. No technical support is required.
Yes, the price is adjusted in steps beyond 10 employees, with a decreasing cost per user as the team grows. Contact us for a quote tailored to the size of your company.
How does it work
Three steps. A team that finally publishes.
Eskimoz Community removes all friction and allows your business to scale on LinkedIn.
01
Invite your team
Each employee joins their workspace with a single click. Guided onboarding, quick setup. Operational in 5 minutes.
02
AI suggests, they validate
Posts generated from their expertise and tone of voice. Your teams can choose, adapt and publish without pain or writer's block.
03
You drive, you measure
Centralised Dashboard: Who publishes what, what impact. You know what's working and where to focus your efforts.